FuelUp!

This solution was designed as a loyalty scheme for a chain of petrol stations in Jamaica. The organisation was facing several problems with their existing loyalty scheme, which involved cards which could be stamped when fuel was purchased, it was open to fraud and impossible to accurately report on.

One component of the solution was an app which both the driver and attendant at the manned fuel pump would run on their mobile device. This could be used to log new fuel purchases or redeem loyalty points against a purchase.

The web app component could be used by the organisations management to track important metrics, such as the amount of fuel purchased, how many loyalty points had been redeemed etc.

  • App was to be used by people of all different abilities, so strong focus was put on a simple UX.
  • Available on both iOS and Android.
  • Safeguards used to reduce the risk of fraud.